Hallmark Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in realization they will become your most dear business asset. There the specific misconception that registering a company, purchasing the website names and registering for tax purposes provides you along with legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise to whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights added with the company trademark for the specific goods and services, both in the offline and online environments; affording the business the ability to stop others from using your brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description for this business’ offerings provides the legal specifics of protection. It is important that the range of merchandise and/or services that enterprise produces is correctly classified into one of the 45 separate categories you can get.

It is important to focus on that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect the emblem and business conception in australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or TM Objection Reply Online Filing India re the instrument. However, objections are rare and the most of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval to be the exclusive user with the specified trademark for the plethora of goods and services requested for under the application.